This is your sign to build it loud.
Because you didn’t come this far to play it small.
How it started vs. how it’s going.
Okay, let me tell you how we got here.
I started out as a designer. Logos, graphics, flyers, anything I could get my hands on. I was teaching by day and designing by night, and honestly? I loved every second of it.
Then I started creating content. What began as a cute little way to spread positivity turned into a community, millions of views, and a front-row seat to how the internet actually works. I learned what makes people stop scrolling, what makes them trust you, and what makes them hit follow (or unfollow, let’s be real).
Brands started reaching out, and I got to work with names like Toyota and Kendra Scott.
And somewhere in all of that, I realized I was just as interested in why things worked as I was in making them look good. So I went back to school (#GoGators), started studying digital strategy, and even got certified in asking better questions. Literally.
Now it all comes together at CallMeThobs Studio.
Design taught me how to make people look.
Content taught me how to make them care.
Teaching taught me how to make things make sense.
Strategy is how I tie it all together for you.
Because I believe everyone deserves a seat at the table. Sometimes you just need help pulling up the chair.
A few fun facts.
6M+
Total Content Views
no I will not calm down
7 Years
Teaching
yes I did that and built a studio too
M.A.
Almost, University of Florida
UF grad student by day, creative director by night
4’11”
Of Pure Creative Chaos
unfiltered and fully intentional
What I believe.
01
Clear before clever.
If people have to work to understand you, they’ll scroll.
02
You don’t need to be everywhere.
You need the places you are to actually work.
03
Your brand should sound like you.
Not like a template. Not like everybody else.
The fine print.
M.A. in Mass Communication, Digital Strategy concentration
University of Florida (in progress)
Question Formulation Technique (QFT) certification
Harvard Graduate School of Education · I’m literally certified in asking better questions. Your brand doesn’t stand a chance.
Brands like Toyota, Kendra Scott, MakseLife, and ShopLocalKY
Plus a whole lot of creators and small businesses building something of their own
What makes me… well, me.
These Are A Few Of My Favorite Things
- Books: ANY Billionaire Smutty Romance. I eat that shit UP.
- Guilty Pleasure Movies: Transformers Series, Pirates of the Caribbean Series, and Top Gun: Maverick
- Music: Beyonce, Beyonce, Beyonce, Beyonce, Harry Styles, John Mayer, Adele, and Beyonce.
- TV Shows: Love Island Usa (#Nicolandria 5ever), RHOA, The Originals, any trashy reality TV honestly.
Things That May Shock You
- I hate coffee, tea, and steak.
- I am an early bird who DOESN’T need caffeine.
- I am actually only 4’11.
My Go-To Glam
- Nail color: Never neutral
- Signature scent: Something musky and flirty.
- Beauty mood: Soft glam with strategic sparkle
So… want to work together? 👀
Whether you need a strategy, a glow-up, or just want to say hi, I’d love to hear what you’re building.