STOP GUESSING. START GROWING. ✦

STOP GUESSING. START GROWING. ✦

Making brands impossible to ignore.

Digital presence audits, visibility strategy, and growth direction for brands ready to show up online intentionally, consistently, and unforgettably.

Digital Presence Audits ✦

Visibility Strategy ✦

Creator Audits ✦

Campaign Direction ✦

Growth Positioning ✦

Brand Identity Strategy ✦

Digital Presence Audits ✦ Visibility Strategy ✦ Creator Audits ✦ Campaign Direction ✦ Growth Positioning ✦ Brand Identity Strategy ✦

What is The Blueprint?

Strategy designed to make your presence work harder.

The Blueprint™ is the strategy division of CallMeThobs Studio — built for brands, creators, and small businesses who know their work is good but can't quite figure out why the internet hasn't caught on yet.

We do the deep-dive work so you don't have to guess. Every audit, strategy doc, and growth plan is custom — no templates, no copy-paste, no generic advice. Just clear, culturally-informed strategy built around where you are and where you're trying to go.

A marble table with scattered black and white photographs, a small disco ball, a black disposable coffee cup, a laptop, and some papers and a bag.

"The Blueprint isn't about being everywhere. It's about being unavoidable in the right places."

— The Blueprint™ Philosophy
01

Built for Cultural Fluency

Strategy that understands how internet culture actually moves — and positions your brand to move with it, not against it.

02

Custom. Always.

Every deliverable is built from scratch around your brand, your audience, and your goals. Nothing off-the-shelf here.

03

Clarity Over Complexity

You'll leave with a strategy you actually understand — and can actually execute. Clear priorities, clear next steps.

What we build for you

Quick Feedback

Brand Roast

$100 ✦ 2–3 Business Days

For creators and small businesses who want quick, honest feedback on their digital presence without committing to a full audit.

What's Included
Review of one platform of your choice
First impressions + overall brand experience
Strengths and opportunities
Messaging and positioning feedback
Profile optimization recommendations
3–5 high-impact recommendations
Quick wins to implement immediately
Short PDF recap (3–5 pages)
Walk away knowing exactly what I'd tackle first if this were my business.
Roast My Brand →
Strategic Review

Brand Check

$350 ✦ 5–7 Business Days

For creators and small businesses that need strategic direction and want to understand what's working, what's not, and where to focus next.

What's Included
Brand positioning + messaging review
Brand voice evaluation
Website or one primary platform audit
Content strategy + audience alignment review
Calls-to-action evaluation
Customer experience observations
Growth opportunities + quick wins
30-day action plan
Comprehensive strategy report (10–20 pages)
A clear understanding of what's holding your brand back, what's already working, and where to invest your time and energy next.
Book a Brand Check →
Live Session

Strategy Intensive

$850 ✦ 90-Minute Live Session

For founders, creators, and business owners who want live collaboration to solve challenges, refine ideas, or plan what's next.

What's Included
Pre-session questionnaire + business review
90-minute private strategy session
Collaborative problem-solving + live brainstorming
Offer + messaging feedback
Marketing + growth recommendations
Session recording (optional)
Written recap + key takeaways
Personalized action plan
Resource recommendations
Follow-up summary within 3 business days
Leave with clarity, confidence, and a practical roadmap tailored to your business — plus the momentum to start implementing immediately.
Book My Intensive →

Clear Steps. Custom Results.

01

Inquiry + Discovery

You fill out our intake form and we have a short discovery call to understand your brand, goals, and what's not working online.

Week 1
02

Research + Analysis

We go deep — auditing your platforms, researching your audience, your competitors, and the landscape you're operating in.

Weeks 1–2
03

Custom Audit Creation

We build your fully designed, branded audit report with scored sections, findings, and clear strategic callouts.

Weeks 2–3
04

Strategy + Next Steps

We walk you through the audit on a strategy call so you leave knowing exactly what to do and in what order.

Week 3–4

Bae's Baekery is the real deal — a beloved local bakery with a loyal following, beautiful product photography, and genuine community love. They were already doing the most online in the best way. But when you're doing everything, it's easy for your strongest moments to get buried under the noise.

We partnered with Bae's to run a full Digital Presence Audit — not to fix what was broken, but to help them figure out where to focus so their best stuff could shine the loudest. Here's what we found.

How Bae’s Baekery went from hidden gem to online staple.

Featured Client

A heart-shaped pink birthday cake decorated with pink and green frosting flowers, gold-colored balls, and a sword-shaped cake topper, placed on a white cake stand on a white speckled countertop.
22.8K
Instagram Followers
3.7%
IG Engagement Rate
26%
TikTok Engagement Rate
6.9K
Google Ad Impressions
12.26%
Google Ads CTR
$0.50
Avg. Cost Per Click
✦ Key Strategic Insight

"Instagram is the foundation. TikTok is the opportunity. The goal isn't to do more — it's to let each platform do its job."

Instagram's 3.7% engagement rate shows a loyal, active audience. TikTok's 26% engagement rate — even at 2.9K followers — signals massive untapped reach potential. The strategy: stabilize Instagram, activate TikTok, and let Google Ads drive local intent.

Blueprint™ Audit Report — Bae's Baekery
Bae's Baekery
Digital Presence Audit
Platform Strength Snapshot
★★★★★
Instagram
★★★☆☆
TikTok
★★★★☆
Google Ads
Key Findings
Instagram is the strongest platform — 22.8K followers, 3.7% engagement, cohesive visuals
Strength
TikTok has a 26% engagement rate at 2.9K followers — massive untapped reach potential
Opportunity
!
Google Ads search campaign drove 12.26% CTR — well above industry average of 2-5%
Win
Doing a lot across platforms — focus and systems needed to let the best content shine
Priority Fix
Top Recommendations
1
Activate TikTok consistently — process videos, BTS, and class promotions
2
Increase Instagram Reels frequency to expand reach beyond current audience
3
Extend Google Ads campaigns and add location extensions + Google Business integration
4
Build a content system so posting stays consistent even during busy seasons
Ready When You Are

Built for brands people actually want to remember.

Stop second-guessing your presence and start building it with intention. The Blueprint gives you the clarity to move and the strategy to grow.

Currently booking Q3 2026 · Limited spots available each month