Your work is good. Your digital presence should make that obvious.
You know your business. You know the work is good. But when someone lands on your website, your Instagram, or your TikTok for the first time… do they know that?
The Blueprint™ is my strategy suite for brands, creators, and small businesses that are ready for their online presence to finally match the quality of what they actually do.
I look at what people see, what they understand, where they get lost, and what might be keeping them from taking the next step.
Then I tell you what I’d do about it.
You’re probably too close to it.
And I mean that lovingly.
You know what your business does, so your bio makes perfect sense to you.
You know your offers, so your website feels easy to navigate to you.
You know what makes you different, so you assume everybody else can see it too.
But your audience doesn’t have all of that context.
They only have what you put in front of them.
That’s where I come in.
I look at your brand the way someone discovering you for the first time would, then I put my strategist brain on and figure out where the disconnect is.
Because sometimes you don’t need to start over.
You just need another set of eyes and a better plan.
So, what exactly is The Blueprint?
Think of it as me taking everything you’ve built, spreading it across the table, and figuring out how the pieces should work together.
Depending on the tier, I might be looking at your positioning, website, social media, content, search presence, customer journey, or all of the above.
I’m looking for the gap between:
Then I turn what I find into recommendations you can actually use.
No generic checklist.
No strategy that could’ve been written for literally anybody.
And absolutely no 40-page report that leaves you thinking, Okay…so what am I supposed to do first?
An Outside Perspective
You know your brand from the inside. I look at it from the outside and catch the things that are hard to see when you’ve been staring at them every day.
Strategy Built Around Your Brand
Your audience, your goals, your resources, your industry, your actual life. If the advice could’ve been copied and pasted into somebody else’s report, I don’t want it in yours.
A Plan You Can Actually Use
You’ll know what matters now, what can wait, and what I’d tackle first if this were my brand.
The goal isn’t to be everywhere. It’s to make the places you are actually work.
Okay, which one do I need?
You do not need to automatically pick the biggest package.
Pick the problem you’re actually trying to solve.
Still somewhere between two? Tell me what’s going on in your intake form. I’ll tell you which one makes the most sense.
Pick your Blueprint.
Quick Feedback
Brand Roast
$100
2–3 business days
Give me one platform and let me be nosy.
Maybe you don’t need a giant strategy report. You just need somebody who knows what they’re looking for to tell you, “Okay, here’s what I see.”
I’ll review one platform and show you what’s working, what’s getting in your way, and the first things I’d change.
You’ll get
Best for: creators and small businesses who want a fresh set of eyes without committing to a full audit.
Roast My Brand →Strategic Review
Brand Check
$350
5–7 business days
Okay, let’s look a little deeper.
You know something isn’t clicking.
Maybe your content feels random. Maybe your website isn’t converting. Maybe your brand has grown, but your digital presence hasn’t caught up yet.
Let’s figure out where the disconnect is.
You’ll get
By the end, you’ll know what’s already working, what’s holding you back, and where your energy should go next.
Book a Brand Check →Full Digital Presence Audit
The Blueprint™
$650
7–10 business days
The whole thing.
This is for when we’re not fixing one page or answering one question.
We’re zooming allllll the way out.
I look at how your brand shows up across the entire digital experience and whether all of those pieces are actually helping each other.
Brand
Website + Social
Search + Growth
And then I make it useful.
You won’t just know what’s wrong. You’ll know what to keep, what to change, what to stop worrying about, and what we’re doing next.
Build My Blueprint →90 Days of Brand + Content Strategy
The Blueprint™ Partnership
$1,800
or 3 monthly payments of $600
Strategy is cute. Now we have to actually make the content.
You’ve got the ideas.
You’ve probably got approximately 47 of them sitting in your Notes app right now.
The problem is figuring out which ones are actually worth making, how to turn them into content, and whether any of it is moving your brand where you want it to go.
For 90 days, you get me in your corner helping you turn the strategy into actual content.
We’ll plan what you’re talking about, build campaigns around what you’re selling, figure out the hooks, map out the shots, look at what’s performing, and adjust as we go.
Basically: you still make the content. You just don’t have to figure out the strategy behind it by yourself anymore.
Every month
- Private strategy session
- Custom monthly content plan
- 10–15 hooks written for your brand
- Creative direction for 4 priority pieces of content
- Shot lists + filming direction
- CTA + conversion recommendations
- Performance check-in + strategy adjustments
Across the 90 days
- Kickoff strategy session
- Campaign + launch planning
- Brand + messaging guidance
- Feedback on content before it goes live
- Email support between sessions
- Final 90-day review
- Recommendations for your next quarter
This isn’t social media management.
I’m not taking over your accounts, posting for you, or becoming another person who tells you to “just post consistently.”
I’m here to help you make smarter content on purpose.
Best for: creators, founders, and small businesses who are ready to consistently create but want a strategist helping guide what they’re making and why.
$1,800 / 90 days
or 3 monthly payments of $600 · Limited client availability each quarter.
New here? The Partnership works best when there’s already a clear brand strategy in place. If we haven’t worked together before, tell me where you are in the application and I’ll let you know whether we can jump straight in or should start with The Blueprint™.
What happens after I book?
You tell me everything.
Pick your tier and fill out your intake form.
Give me the context, the goals, the frustrations, and the “I don’t know if this matters, but…” stuff.
It probably matters.
I go digging.
Your platforms. Your website. Your audience. Your competitors. Your search presence. Whatever your package calls for.
This is where I get nosy. Professionally.
I connect the dots.
I’m not just collecting things I don’t like.
I’m looking for patterns and figuring out why something isn’t working and what makes sense for your brand instead.
You get the plan.
Not “post consistently.” Not “know your audience.”
Actual recommendations, priorities, and next steps built around what I found.
Blueprint clients also get a private strategy call so we can walk through the findings together.
Joining the Partnership? That’s where this process changes a little. We’re not handing you a plan and sending you on your way. We’re working together for the next 90 days to actually put it into motion.
Want to see what I mean? Meet Bae’s Baekery.
Bae’s Baekery already had something brands spend years trying to build:
People genuinely loved them.
A loyal local following. Gorgeous products. A personality people recognized. A community that showed up.
They didn’t need me to swoop in and “fix” their brand.
They needed someone to look at everything they were already doing and ask:
Where is the biggest opportunity here?
So that’s exactly what I did.
I ran a full Digital Presence Audit across their brand, content, website, search presence, and customer experience to find where the pieces could work harder together.
And that’s the difference between an audit and a list of things you should change.
We’re not changing things just to change them. We’re figuring out what deserves your attention.
22.8K
Instagram Followers
3.7%
IG Engagement Rate
26%
TikTok Engagement Rate
6.9K
Google Ad Impressions
12.26%
Google Ads CTR
$0.50
Avg. Cost Per Click
“Instagram is the foundation. TikTok is the opportunity. The goal isn’t to do more — it’s to let each platform do its job.”
Instagram’s 3.7% engagement rate shows a loyal, active audience. TikTok’s 26% engagement rate — even at 2.9K followers — signals massive untapped reach potential. The strategy: stabilize Instagram, activate TikTok, and let Google Ads drive local intent.
Blueprint™ Audit Report — Digital Presence Audit
Bae’s Baekery
Platform Strength Snapshot
Top Recommendations
Key Findings
Strength
Opportunity
Win
Priority Fix
You don’t need more random advice.
You can get that on TikTok for free.
You need to know what makes sense for your brand.
That’s The Blueprint™.
You bring me what you’ve built. I’ll show you what I see.
Currently booking Q4 2026 · Limited spots available each month