Your work is good. Let’s find out what’s getting lost.
The Blueprint™ is my strategy suite for business owners, founders, and creators who know their work is good but feel like their brand isn’t landing the way it should.
I look at your positioning, messaging, content, and digital presence, then tell you what’s working, what’s not connecting, and what I’d do about it. Four ways to work together, from a quick roast to 90 days of support.
Four ways in. Pick the problem, not the price tag.
You don’t need the biggest package. You need the one that matches what you’re trying to solve. Which one sounds like you?
“I just need somebody to look at this and tell me the truth.”→ Brand Roast
“Something isn’t clicking and I can’t figure out what.”→ Brand Check
“Okay. I need you to look at EVERYTHING.”→ The Blueprint
“I know what I’m building. I need help making the content.”→ Partnership
Quick feedback
Brand Roast
$100
Give me one platform and let me be nosy.
- One platform of your choice
- What’s working + what’s in your way
- 3–5 high-impact recommendations
- 3–5 page PDF recap
Strategic review
Brand Check
$350
Okay, let’s look a little deeper.
- Website or primary platform audit
- Positioning, messaging + voice review
- Content + audience alignment
- 30-day action plan + 10–20 page report
Full digital presence audit
The Blueprint
$650
The whole thing. We zoom allllll the way out.
- Brand, website, social + search
- 25–40+ page custom strategy report
- Priority matrix + 30/60/90-day roadmap
- Private strategy call
90 days of support
The Blueprint™ Partnership
$1,800 or 3 × $600
Strategy is cute. Now we make the content.
- Monthly private strategy sessions
- Custom monthly content plans
- Hooks, shot lists + creative direction
- Performance check-ins as we go
| Brand Roast | Brand Check | The Blueprint ✦ | Partnership | |
|---|---|---|---|---|
| Best for | A fresh set of eyes | Finding the disconnect | The full picture + a roadmap | Turning strategy into content |
| I look at | One platform | Website or one primary platform | Brand, website, social, search + customer journey | Your strategy, content + performance |
| You get | 3–5 page PDF recap | 10–20 page report + 30-day plan | 25–40+ page report, priority matrix + 30/60/90 plan | Monthly plans, hooks, shot lists + feedback |
| Strategy call | Not included | Not included | ✓ Private call | ✓ Monthly sessions |
| Timing | 2–3 business days | 5–7 business days | 7–10 business days | 90 days |
Still between two? Tell me what’s going on in your inquiry and I’ll tell you which one makes the most sense.
The Blueprint: the whole picture, plus the plan.
The Blueprint™ is the name of the whole strategy suite and my signature $650 audit. This is the one for when we’re not fixing one page or answering one question. I look at how your brand shows up across the entire digital experience and whether all of those pieces are actually helping each other.
Here’s what lands in your inbox:
Brand
Positioning, messaging + voice, audience clarity, value proposition, competitive differentiation
Website + Social
Website + UX, cross-platform consistency, profiles + bios, content pillars, editorial direction
Search + Growth
SEO, discoverability, AI search visibility, conversion opportunities, customer journey
The Deliverables
Executive summary, 25–40+ page custom report, priority matrix, 30/60/90-day roadmap, private strategy call
You won’t just know what’s wrong. You’ll know what to keep, what to change, what to stop worrying about, and what to do next.
Blueprint™ Audit Report
Section 04
Priority Matrix
Section 06
Your 30/60/90-Day Roadmap
Illustrative preview of report sections. Every Blueprint is built from scratch for your brand.
You tell me everything.
Fill out the inquiry form with your goals, frustrations, and links.
I go digging.
Your platforms, website, audience, competitors, and search presence.
I connect the dots.
Patterns, root causes, and what actually makes sense for your brand.
We walk through it.
Your report arrives in 7–10 business days, then we talk it through on a private call.
$650 · 7–10 business days · strategy call included
Want to see what I mean? Meet Bae’s Baekery.
Bae’s Baekery already had something brands spend years trying to build: people genuinely loved them. A loyal local following, gorgeous products, and a community that showed up.
They didn’t need me to swoop in and “fix” their brand. They needed someone to look at everything they were already doing and ask:
Where is the biggest opportunity here?
So I ran a full Digital Presence Audit across their brand, content, website, search presence, and customer experience to find where the pieces could work harder together.
What the audit found
22.8K
Instagram followers
3.7%
IG engagement rate
26%
TikTok engagement rate
12.26%
Google Ads CTR
“Instagram is the foundation. TikTok is the opportunity. The goal isn’t to do more. It’s to let each platform do its job.”
Instagram’s engagement showed a loyal, active audience. TikTok’s 26% engagement rate at 2.9K followers signaled untapped reach. The strategy: stabilize Instagram, activate TikTok, and let Google Ads drive local intent.
Trusted by
Business owners who know their work is good and want their brand to finally show it.
On my own platforms
6M+
content views. I know how people actually scroll, search, and decide.
Not ready for a full audit? Grade yourself first. Coming soon
The Brand Report Card is a short, free self-assessment I’m building to help you spot the gaps in your brand before you spend a dollar.
- Positioning: do people get what you do, fast?
- Messaging: does your brand sound like you everywhere?
- Content: is it working toward something?
- Digital presence: are you easy to find and easy to choose?
Draft preview: this signup isn’t connected yet. The Brand Report Card is still being built.
No spam. Just your report card when it’s ready.
Brand Report Card
Your brandPlaceholder preview. The assessment is not live yet.
You bring what you’ve built. I’ll show you what I see.
Tell me where your brand is and where you want it to go. Not sure which service fits? That’s what the inquiry is for. I’ll point you in the right direction.
Currently booking Q4 2026 · Limited spots each monthHere’s what happens next
- 1
Fill out the inquiry.
It takes about 3–5 minutes. Give me the goals, the frustrations, and the links.
- 2
I review everything.
You’ll hear back from me within 48 hours.
- 3
We get started.
We confirm your service and I start digging.
Between two services? Pick “Not sure yet” in the form and I’ll recommend the right fit.
Start Your Inquiry →