Receipts: brand strategy, creative direction + design workBrand strategy, creative direction + design work from CallMeThobs Studio.
Proof, not promises.
Every project here starts with the same question: what is this brand actually trying to say, and who needs to hear it? Here's the thinking, the work, and the itemized receipts.
Strategy + creative direction.
Before the logo, the palette, or the posting schedule: the diagnosis. These projects start with what's actually holding a brand back, then map out what to do about it.
"Instagram is the foundation. TikTok is the opportunity."
Bae's Bakery
Short Google Ads test campaigns across Search, Display, and Video, followed by a full digital presence audit for a bakery with a loyal Instagram following and an untapped TikTok audience. The work: find where attention was already showing up, and where it was leaking.
- Client
- Bae's Bakery
- Type
- Client Project
- Year
- May 2026
- Ads
- Google Search · Display · Video
- Audit
- The Blueprint™ Digital Presence Audit
- Campaign performance analysis
- Social + search benchmarks
- 4 prioritized recommendations
Google Ads results reflect campaigns managed by CallMeThobs Studio. Social media audience and engagement metrics reflect Bae's Bakery's existing digital presence at the time of the May 2026 audit.
Alyssa Alexander
With 1.4 million followers across platforms, Alyssa Alexander had already built an established audience. But her content strategy wasn't keeping up with everything she'd built. I audited her digital presence across Facebook, Instagram, TikTok, YouTube, and her website to identify gaps in brand positioning, platform-specific content, and conversion opportunities. The takeaway? She didn't need to start over. She needed a strategy that made every platform work together while giving each one its own purpose.
- Client
- Alyssa Alexander
- Type
- Creator Partnership
- Year
- June 2026
- Service
- The Blueprint™ Creator Audit
- Positioning + audience alignment
- Facebook · Instagram · TikTok · YouTube
- Website + conversion infrastructure
A complimentary creator audit. The 1.4M followers are Alyssa's existing audience at the time of the audit, not growth from this work.
Tate Wortham
Tate Wortham had the portfolio and the talent, but his digital presence wasn't doing enough to bring new clients through the door. I audited his brand positioning, social platforms, and booking experience to identify opportunities for better visibility and a more intentional content strategy. From highlighting the fine-art influences behind his work to creating a 90-day roadmap for content and bookings, the goal was simple: make his work easier to discover, understand, and book.
- Client
- Tate Wortham
- Type
- Creator Partnership
- Year
- July 2026
- Service
- The Blueprint™ Digital Presence Audit
- Positioning + competitive insights
- Social + booking infrastructure
- 30/60/90-day roadmap
A complimentary strategic audit for a Louisville realism and illustrative tattoo artist at Muse & Myth.
Want a diagnosis like this for your brand?
Explore The Blueprint™ →Brand identity + creative execution.
Where the strategy gets a face. Identity systems, packaging, and the small details that make a brand feel like itself everywhere it shows up.
- Project
- The Atelier Hotel
- Type
- Concept Project
- Year
- Feb 2026
- Services
- Identity + sub-brands
The Atelier Hotel
A self-initiated concept: a boutique hotel brand built from positioning up: guest personas, a full identity system, two sub-brands, and a working landing page.
Read the Case Study →
- Project
- Soleil Vodka + Soda
- Type
- Concept Project
- Year
- 2023 / Refreshed 2025
- Services
- Brand Identity Refresh
Soleil Vodka + Soda
Originally created in 2023, Soleil Vodka + Soda returned to the drawing board in 2025 for a refreshed brand identity. The self-initiated concept explores how typography, color, packaging, and messaging can work together to create a more cohesive, recognizable brand experience.
Read the Case Study →
- Project
- Poppyseed Bakery
- Type
- Concept Project
- Year
- 2023 / Refreshed 2025
- Services
- Brand Identity + Packaging
Poppyseed Bakery
Originally developed in 2023 and refreshed in 2025, Poppyseed Bakery is a self-initiated brand identity concept built around playful visuals and personality. The refresh brings together custom illustrations, patterns, typography, and packaging to create a cohesive identity that feels just as inviting as the baked goods themselves.
Read the Case Study →Ready for a brand that looks like what it means?
See Design Services →From the archive.
Smaller projects, one-offs, and pieces that show range. Tap any card to see the full piece.
Salt & SinnerBrand + Website Design
Savvy SocialBrand Design
Austin Nethery MerchMerch Design
Strategy first. Then the pretty part.
I started as a designer, grew as a creator, and landed in strategy because the design kept needing a reason. Every project here runs through the same three steps.
Diagnose
Audit what's already there: the platforms, the messaging, the gaps nobody's naming.
Direct
Turn the findings into a clear direction: positioning, voice, and priorities.
Design
Build the identity, packaging, and touchpoints that make the direction visible.
6M+
content views across my own platforms. I test what I teach on myself first.
Want receipts of your own?
Pick the path that fits where your brand is right now.
Not sure which one? Find your fit →